Premier 72

    Business Continuity

    Keep the Business Operating When the Unexpected Happens.

    For owners generating $500K to $10M in revenue, continuity is an operational question first and an insurance question second. We map the financial dependencies inside the company, then structure coverage that funds the response.

    Who This Is For

    Built for clients with structured planning needs.

    Key-person, buy-sell, and SBA-aligned coverage so your company keeps moving when an owner or critical contributor is lost.

    • Founders and partners with concentrated key-person risk
    • Multi-owner businesses with, or without, a funded buy-sell
    • SBA borrowers with collateral assignment requirements
    • Companies with succession plans that lack underlying liquidity

    For Business Owners

    Business Legacy & Continuity Review™

    For owners generating $500K to $10M in revenue, we run a four-phase advisory review covering key person exposure, buy-sell funding, SBA compliance, and liquidity planning, so your company keeps moving when the unexpected happens.

    See the Continuity Process

    Key Person Exposure

    Buy-Sell Funding

    SBA Compliance

    Liquidity & Estate

    What This Is Built Around

    Structural components, not product pitches.

    Key Person Coverage

    Quantifies and funds the financial impact of losing a critical contributor.

    Buy-Sell Funding

    Cash to execute ownership transitions cleanly, without forced sales or partner disputes.

    SBA Compliance

    Collateral assignment of beneficial interest structured to lender requirements.

    Working Capital Protection

    Liquidity to cover payroll, debt service, and operations during transition periods.

    What You Leave With

    A written, structured plan, not a sales pitch.

    A continuity gap summary across key-person and ownership risk
    An aligned coverage structure that fits your capital and tax position
    A written advisory plan you can share with your CFO, CPA, or attorney
    Schedule a Business Continuity Review

    Explore the Other Pillars

    Each pillar is a focused planning area within the broader Premier 72 framework.

    Income

    Term, Whole Life, and Indexed Universal Life strategies for individuals, couples, and families, structured around your income, your obligations, and the people who matter to you.

    Transfer Wealth Efficiently

    Structured permanent insurance designed to move wealth efficiently to heirs, charities, and the institutions you care about.

    Cash Value Life Insurance as a Personal Financing Strategy.

    Permanent life insurance designed for cash value access and long term accumulation, a planning strategy sometimes called the Infinite Banking Concept. It is not a bank or bank account.

    Tax Aware Accumulation

    Permanent life insurance as one part of a broader plan for tax deferred growth, retirement income, and estate transfer, coordinated with your tax professional.